Our Core Values

“Ama” means love – and we put love in everything we do. We believe wholeheartedly that if you love what you do, you won’t work a day in your life. Each and every day for the past two decades, we have brought passion into our journeys with AmaWaterways and we always go above and beyond to ensure our guests have a memorable experience.

Be inspired by our Co-Founder Kristin Karst's passion for travel and the world through her blog

We are dedicated to making a positive impact on the world through our commitments to celebrating diversity, giving back to local communities and reducing our impact on the environment. Whether it’s learning about new cultures, supporting local economies or striving to reduce paper waste and eliminate single-use plastics on board and ashore, we believe that, together, we can make the world a more positive place – one river at a time.

Giving back: supporting our global community

Personal connection has been a fundamental value of our company since the very beginning and is the primary reason guests return to river cruise with us year after year. Our staff and crew are very passionate about getting to know both our guests and travel partners and strive to give you the very best personalized experience from the moment you book to the moment you disembark – and even after you’ve returned home.

Meet our dedicated team of Cruise Managers

One of our company mottos is: “Be extraordinary – together.” We are all a part of the same AmaWaterways family and our success depends on working closely with our travel partners, our shoreside colleagues and onboard crews all around the globe. Our willingness to collaborate and work together as a unified team – a family – is key to our continued success.

Find out why travel advisors are such a vital part of the travel industry

From the beginning, we have always been pioneers in the industry – and continuously create new innovations to enhance our guests’ river cruising experience. Whether it’s seeking out off-the-beaten-path destinations, offering exclusive excursions or providing new wellness activities and special packages on board, you can trust that AmaWaterways is always at the pulse of travel trends and innovates with your best interests at heart.

Transformative Journeys: pioneering wellness on our ships