Family-owned and operated, AmaWaterways was founded in 2002 by three families; however, our river
cruise story began well before that. Co-Founder and President Rudi Schreiner was born in
Vienna, at the heart of the Danube. His love of design drew him to architecture, but his even greater
love of travel drew him to places far and wide. In 1975, he traveled to South America for a journalism
assignment on the Amazon. It was here he designed his first ship, using what he could find to build a
raft that would take him up and down the river during the next 7 months. Soon thereafter, he started
working in travel, creating unique tour experiences in Europe.
A Turning Point
When the Rhine-Main-Danube Canal was completed in 1992, Rudi was quick to envision a new tourism
business developing around long-distance river cruising. The significance of the canal's completion
meant connecting two of Europe’s greatest rivers: the Rhine, via its tributary the Main, with the
Danube, allowing travel from the North Sea all the way to the Black Sea. More than 800 years prior,
Charlemagne dreamed of connecting these two rivers, so 1992 fulfilled his vision and created a new
visionary in Rudi.
Rudi started the North American operations for many of today’s major river cruise companies, developing
itineraries and ships that would become the templates for what we know river cruising to be today.
After years of success as a driving force in the industry, Rudi decided to start his own venture — one
that would provide guests with a higher standard of luxury travel by river. That’s when he teamed up
with Co-Owners and Co-Founders Kristin Karst and Jimmy Murphy to start AmaWaterways.
In 2016, Rudi was inducted into the Cruise Lines International Association (CLIA) Hall of Fame and was honored with their Lifetime Achievement Award for his years of devotion to the river cruising industry.
A Team of Pioneers
Kristin was born in Germany and brings extensive experience in travel, river cruising and customer service to the company in her role as Executive Vice President. Jimmy Murphy was a brilliant travel entrepreneur, having built Brendan Vacations, one of the most successful tour operators in the U.S. Jimmy’s son, Gary, who also played a major part at Brendan, is now Senior Vice President of Sales at AmaWaterways. Together with Rudi, a true team of pioneers emerged.
Watch our First-ever TV Commercial
The Story Continues
From the beginning, our goal was to create a river cruise company that we ourselves would enjoy. To
us, that meant the highest-quality, locally sourced food and wine; elegantly appointed ships with
staterooms offering maximum views to enjoy the ever-changing countryside; and a crew who goes above
and beyond, treating every guest like they are part of OUR family.
With that in mind, we have been building one-of-a-kind ships with added comforts and conveniences
ranging from our revolutionary twin balconies with both a French balcony and an outside balcony to the
one-and-only Chef’s Table specialty restaurant. In 2019, we continue to innovate with three new ships,
including the extraordinary AmaMagna—a distinctive evolution of our exceptional European river cruise
fleet, offering the ultimate in luxury with even more space and more choices while sailing the