New Initiative Will Focus on Industry Content for Luxury Travel Advisors

CALABASAS, CA - (Aug. 20, 2019) - today announced its exclusive launch sponsorship of AFAR Advisor, a new digital platform that will offer exclusive content to top luxury travel advisors. The no-fee platform encompassing a weekly newsletter, events, education and sales tips will initially showcase four valuable articles about AmaWaterways to help advisors sell new travelers on river cruise vacations through the world’s most beautiful waterways.

“AFAR readers are travelers who want to see the world in an authentic and immersive way - that is what AmaWaterways is known for,” said Rudi Schreiner, president and co-founder of AmaWaterways. “Kristin Karst and I personally curate our itineraries and work with our team to offer the best locally sourced food and wine, plus excursions to deepen an appreciation of the culture and people visited. Our collaboration with AFAR puts our brand in front of those who want to travel deeper into a destination, and AFAR Advisor assists our travel partners in connecting with those guests.”

AFAR magazine’s highly engaged readers recognize AmaWaterways’ commitment to providing unforgettable river cruise vacations, demonstrated by being named the Best River Cruise for its 2018 Travelers’ Choice Cruise Awards. This marked the second consecutive year that AFAR magazine readers have voted AmaWaterways higher than any other river cruise line.

The award-winning company’s exclusive launch sponsorship with AFAR Advisor will see the creation of four articles, written with an AFAR voice, to assist travel advisors in attracting new upscale travelers to river cruising. Subjects to be covered over the next two months include:

  • Why river cruising is the perfect product—both for ocean-cruising guests and travelers who have never before considered a cruise
  • Exclusive details and information on the AmaMagna and her specially curated itinerary
  • How AmaWaterways is enhancing the river cruise experience with its wellness-focused approach
  • Understanding the luxury of river cruising with AmaWaterways

“AmaWaterways is pleased to be the exclusive launch partner of AFAR Advisor providing content specifically designed for travel advisors,” said Karst, executive vice president and co-founder of AmaWaterways. “Our growth and success over the past 17 years would not have been possible without our travel partners and AFAR Advisor provides another innovative way for us to assist them in reaching and attracting even more of their affluent and well-traveled clients.”

AFAR has been a long-time supporter of the advisor industry and with AFAR Advisor, the brand will now reach thousands of the most active, engaged, and knowledgeable travel advisors. AFAR Advisor will produce original stories that bring AFAR’s distinctive voice to the luxury travel advisor industry, and will include interviews, trend updates, and trade news, expert business tips and advice, and insider hotel and destination reports.

“AFAR’s mission has always been to inspire and enable travelers to have deeper, richer, and more fulfilling experiences around the world. Now, we are taking that belief and support to the best travel advisors in the world so they can help their clients have these kinds of travel experiences,” says Greg Sullivan, CEO and co-founder of AFAR. “We have hired Annie Fitzsimmons, who most recently served digital editor at Virtuoso to spearhead the content. We feel this is the perfect time to launch, as we celebrate AFAR’s 10th anniversary in 2019.”

Find more information about AFAR Advisor here:

For full details, or to book an AmaWaterways river cruise for a client, call 1.800.626.1026 or visit the Travel Advisor Portal at . Follow AmaWaterways on Facebook at , Instagram @AmaWaterways, and Twitter @AmaWaterways.

About AmaWaterways

A family-owned company celebrating 17 years on the river, AmaWaterways offers unforgettable river cruises with 24 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Southeast Asia’s Mekong and Africa’s Chobe River. Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies”; its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising.

With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including 2018 AFAR Reader’s Choice Award for “Best River Cruise Line.

About AFAR Media

AFAR Media is the multiplatform media company dedicated to experiential travel, inspiring, guiding, and enabling its audience to have deeper, richer, and more fulfilling travel experiences. Founded by Greg Sullivan and Joe Diaz, AFAR launched as a print travel magazine at the height of the recession in 2009 to approach travel in a way that no other media publication was doing, to meet a rapidly growing appetite amongst travelers for more immersive and authentic experiences. Based in New York and San Francisco, AFAR’s diverse portfolio of platforms includes: AFAR magazine;; Learning AFAR; AFAR Advisor; and AFAR Experiences, an exclusive immersive travel event series.


Samantha Jacobs/Carter Long, Hemsworth Communications
(678) 631-9974 or

Experience More Connections
Chocolate lovers everywhere, rejoice! And set your sights on Vienna, that glittering city of kaffehaus culture and scrumptious cakes.
Read more
Ever been jealous of the presidents carved into Mount Rushmore? After all, fame may be fleeting – but mountain sculptures tend to be rather permanent.
Read more
Why now is the time to sail two or more rivers – or reserve an extended journey
Read more